Personal Branding for Entrepreneurs

Why Personal Branding is Important for Your Business

Personal Branding for Entrepreneurs

Branding is not limited to products but can be applied to people as well. Personal branding is all about building a brand around the person rather than a product or business. It is establishing and promoting your expertise, experience, and advocacy. By developing this, you can become a credible source for a certain niche in the market. It means engagement in social media or video streaming apps and influencing your audience in your own way. Business owners can take advantage of this, especially if they are the embodiment of their business.

What is the impact of personal branding on business

 

Building your personal brand can not only improve your industry credibility but can also help your business. It can contribute to the business’s bottom line and bigger future ventures. Here are some reasons how a personal brand will be important for your business.

Know the Person Behind the Scene

Personal branding carves a persona that target markets can relate or listen to. Before they interact with the advertisements, people can interact with decisions makers. Essentially, it makes them see who is behind the scene of a brand. This relationship can cultivate trust not only with you as a personality but also for the brand you represent. Customers and followers can also understand where the brand’s values and vision come from, which can create affinity. It will make the brand interaction more personal than practical, forging loyalty.

Platform for Communication

Having a platform like this can help get more product or business insights. You already have a stage where potential customers can give their feedback or listen to what you have to say. You can just sift through the comments section for valuable insights for product improvement and innovation.

Another advantage is this can be a promotional tool for new launches or projects. The added exposure can boost awareness and can be leveraged for other marketing opportunities. Apart from getting industry influencers, you are now your brand’s #1 influencer. That works for the brand since there’s no better person to explain your product than you!

More Opportunity for Business Partnerships

A strong personal brand can have effects from consumers to business partners. The brand’s prestige paired with your strong personal brand can forge better partnerships, whether in marketing or new ventures.

Potential partner brands can see value in this when making promotional efforts. Business partners and investors can correlate your personal brand success to the company’s products. This is what happened to Virgin Atlantic’s Richard Branson and Tesla’s Elon Musk. They have become household names while also mirroring their brand’s core values and personality.

How to Grow Your Personal Brand?

Now that we have established why having a personal brand is essential for your business, here are some ways to grow it.

Be Authentic

Modern audiences have been exposed to many influencers and content creators. It means they can recognize a faker a mile away. Show your true personality by sharing stories and emotions that will connect to your brand and audience. Don’t stick to a script since this will look rehearsed and stick to a natural way of talking. Don’t be overly promotional in all your videos, so manage content wisely. Authenticity means not only sharing success stories but also stories of failure and mistakes. It makes you human, and they perceive you as someone they can relate to. This honesty paired with your expertise will have people trusting and believing in what you have to say.

Have Focus

Your content should have consistent messaging for the target market. Have a specific niche in mind and create content that will resonate with them. Talking to a specific market can help send the correct message for your company and personal brand. Once the targeted messaging hits the right audience, it can build credibility and show expertise.

Tell A Story

What do you have to tell the world? It’s important to know why you are there and what value can you add to them? Understanding these things can help you create better content for the targeted market. Experts say that building a narrative is one of the most effective personal branding strategies.

You don’t simply upload rants or good news which the audience can’t relate to. You can share personal stories but frame them in a way that can help your brand’s focus. Remember to tell a story that will also complement your business’ mission and vision. That way, it can still connect to your business without sounding too promotional.

Have Professionals on Board

Building a personal brand is already a challenging feat when it comes to content and strategizing. It is best to have professionals help you out in creating and publishing the best content. If you are doing vlogs, hire professional video editors who can create quality content for you. Never hesitate to outsource or hire the right talent to mobilize your campaigns.

PR companies like PRNovo.com can also connect you with influential publications like Forbes and Business Insider that can scale up your company to great lengths. It will boost your existing social media assets since these are established media already with a reach of more than a billion people monthly.

Regularly Upload New Content

Whether it’s TV or digital, there are so many things fighting for an audience’s attention. New content is uploaded every day, which can make you forgettable in record speed. Maintain a regular schedule to keep your audience engaged and interested. Create a content calendar to keep you and your small team in check. It is an effective way to help you carefully plan your content and craft the right messaging for your brand.

Conclusion

Building a personal brand will not happen overnight. It is a series of small, consistent efforts with mistakes as learning opportunities. Plan your content and statements wisely. You are representing the brand, so what you say can affect your brand positively or negatively. In the end, it’s all about being genuine and trying to reflect what the company and the brand stand for.

Networking & Connections due to PR

7 Reasons Startups Should Hire a PR Firm

As an emerging business model, startups have the potential to grow big in the coming years. However, as young companies focused on growth and eventually scaling the business, startups may not be considering hiring a PR firm as part of their business strategy.

This situation often happens due to the misconception that PR firms are costly, but this can make you miss out on one of the most valuable investments your business can make.

Moreover, an early-stage startup may hire a firm on a monthly retainer or consultancy basis or may opt to get one for a project. However, a full-time PR firm is generally advised during a startup’s growth and expansion phase.

Continue reading to learn more about the seven reasons you should hire a PR firm for the growth and success of your startup.

Image Building

Networking & Connections due to PR
The first reason to hire a PR firm is that working with a good PR firm allows you to project a positive and favorable business image. 

After all, how people perceive your business can make or break you. As a young business in a competitive industry, people’s first impression of your startup is associated with your company’s overall image. 

Working with a firm like PR Novo can help build your company image by featuring your startup in reputable business magazines like Forbes, Inc, Entrepreneur, and Success to attract media attention and gain positive publicity consistently.

Even before you offer your service or product, how great your company image is built and presented will be deciding how well your company will be in the future.

Establish Credibility 

Credibility by Public Relations

Excellent Public Relations can effectively help you gain credibility as well as consumer trust and loyalty. 

A startup’s credibility is one of its most prized assets, and you can maximize the use of this asset to your advantage by hiring a PR firm to establish your business credibility.

A PR firm can do several things to help your company stand out as a business leader and industry expert. For example, they can create a consistent brand voice that reflects your credibility through effective and consistent content in various media. 

Another option is to secure a speaking engagement for you in an event or trade show to share your industry knowledge and expertise. Yes, they are the ones to prepare and write your speech, statements, and other media pieces.

Attract Investors

Attracting Investors with PR

Once you have built a positive image and establish your business credibility, investors will eventually start coming in. 

Investors are essential for startups to raise enough funds and help achieve their goals and objectives. Unfortunately, investors are typically hesitant to invest their money into an unknown startup.

So, aside from positioning your startup as a potential industry leader, PR agencies can also share your unique message, story, vision, and experiences in a compelling and relatable way. 

Therefore, creating affinity with many people and attracting many followers. In addition, by being seen as an expert and as a trusted brand, you can significantly increase your chances of securing an initial and series of funding.

Create Networks and Connections

Networking & Connections due to PR

It is typically expected for startups to have limited to zero contacts to help get them to get published or get media exposure. This is where the value of PR comes into play. 

PR firms have an extensive network of contacts and connections that help them circulate materials to generate public awareness and familiarity. They would know the best publishers, bloggers, and influencers to contact to pitch your startup. 

PR Novo not only help you get your name recognized; they also help your startup build better business relationship across various industries. 

Damage Control

Damage Control bt PR

A faulty product, bad customer feedback, or a scandal involving a founder or investor, a company crisis is a nightmare that would likely damage a company.

Most startups or even established companies are not built for crisis management. Moreover, being a newcomer, a startup is vulnerable to difficult and unforeseen circumstances. 

A PR firm is well-equipped to mitigate and handle crises. They are trained and experienced to tackle and manage difficult circumstances that can be disastrous to the image of your company. 

Public relations firms know how to swiftly react and implement solutions to address a crisis and control further damage in the soonest possible time. 

Fresh Perspectives

Fresh Perspective thanks to PR

PR firms provide an honest and objective evaluation of what works or what doesn’t for your company. 

Since they have the necessary experience and exposure, they offer new standpoints and fresh perspectives on practical ways and means to resonate with consumers and attract more audiences.

PR firms help their clients deliver effective and efficient media pitches with innovative and out-of-the-box ideas. They know the importance of a consistent and creative campaign that helps various audiences remember your startup. 

A good PR firm like PR Novo knows how to tell a great story that would spark interest and would appeal to a client’s potential audience.

Cost-Effective

Cost Effective PR

 

The notion that a PR firm is an added expense is generally wrong. For one, even as a startup, you can work with a PR agency depending on how much you are willing to pay. PR services are flexible and often have several packages that would cater to client needs and wants.

Getting the right PR firm helps you cut down on your overall expenses by getting a lot of work done on your behalf. Plus, it is more affordable compared with paying for an advertisement. 

Therefore, the possible financial gains of investing in your startup’s PR far outweigh the cost associated with it.

Final Thoughts

While remaining committed, driven, and passionate ensure startup success, improving public relations is also another crucial factor to consider. 

After all, working together with a great PR agency lets you effectively communicate your message, vision, and mission. 

In addition, they provide professional and expert assistance that allows you to focus your time and energy on what truly matters – the growth and success of your startup.

Interested in PR? PR Novo Can help you build a bespoke Public Relations Strategy.

Magazines Bundles

How to Get Featured in Top Magazines Like Forbes

Aiming to be on that one page in the Forbes magazine is a tricky attempt to make. Moreover, the strategy may not be ideal for most people as only a few people in a million are qualified to take that spot. After all, the pages in the Forbes magazine aren’t meant for just any other entrepreneur who aims to get their business featured by the heavyweight publication company.

Instead, these papers are only preserved for those who have all the necessary qualities of a business magnate. Simply put, the spot is only designed for incredibly influential and successful business people with a seven-figure or even higher net income who can tell their inspirational story to the public.

Top Media Companies: What’s With Them and Why You Should Be Featured There?

Magazines Bundles

Prestigious media companies like Forbes have gained positive exposure throughout the decades by producing quality publications about famous personalities who have continuously proven their value in the industry. Aside from Forbes’s industrial position as the media market’s stronghold, it is now considered one of the very few most-read sites and magazines globally. According to some sources, around a hundred million people gravitate towards its website every month.

While highly qualified writers and experienced journalists produce the media company’s yearly publication, the website optimizes multitudes of contributors who journal and publish their content directly on their website. Their content range from inspirational stories to business cases and interviews. At this point, you surely know what the point of having your name featured in Forbes is. Now, let’s delve deeper into this. Sixty percent of Forbes’s readers are residing in the US. Most of these readers are around twenty-five to thirty years old. 
 
These adults read Forbes’s articles because they are curious to know more about a business magnate’s success stories, learn about their stories, and enhance their knowledge about entrepreneurship. 

So how can you get in?

Hard Way:

Hard Way of PR

Email Outreach

Based on our years of experience working with our valued clients, we believe that traditional emails are still one of the most efficient ways to reserve yourself a spot on Forbes. Why? It’s because every adult these days has an email address, reads their emails, and submits their work projects through this channel. Thus, these people viewing their email accounts every day also means being reminded of your email content every day. Besides, the traditional email outreach method has the highest possibility of yielding a spotlight article.

Social Media Outreach

You won’t lose anything if you ask your marketing team to reach out to social media influencers and reporters. Somehow it is similar to the email outreach approach. However, this is more advantageous compared to traditional emailing.

One of the advantages of social media messaging is that it embodies a down-to-earth and more personal tone than email conversations. This approach may substantially increase your success chances. Nevertheless, it is crucial to understand that reaching out through social media requires you, as the brand owner, to create strong connections before you pitch your brand. It happens is because Forbes journalists are usually bombarded with plenty of article suggestions most of the time.

Help Some Reporters Out (HARO)

If you want to learn about a less-known technique, then here it is. If you opt for the “helping some reporters out” approach, it will require you to invest a small amount of time to make it work.

However, this is a service that PR software can offer for free. It enables article writers from all kinds of businesses to connect with PR folks and other experts. It means that journalists or reporters can publish specific requests on the provided platform. At the same time, PR pros and experts receive such requests through their emails three times every workday. Even though your sales pitches will not be acknowledged every time, we have been utilizing this free service successfully for years already. However, just like any other method, this free service has limitations too.

While it doesn’t require a lot of time for you to update journalist requests thrice a day, it’s rather unusual that your brand is the ideal fit for a reporter request from Forbes. With that, our team of experts still believes that this technique can be an excellent tool for your brand to be featured in prestigious magazines. Small steps can take you to your bigger goals.

Easy Way:

Easy way of PR

PR Novo: What Do We Do?

In PR Novo, we help our clients get their names featured in top media companies like Business Insider, Inc., Success, Entrepreneur, and Forbes to set a starting point for their business’s growth. Our team of experts leverages their brands within sixty days. The entire process involves thorough planning, technological applications, partnership negotiations, and some funding.

So what are you waiting for? If you want your business’ name to top these magazines’ articles, become one of our clients now! It is an opportunity for you to enhance your credibility, improve your reputation, and boost your brand’s potential by being the captain of your niche. Our team of specialists will transform clients into business magnates by offering different courses to both local and international professionals.

How to Start?

While prestigious media companies like Forbes seem to be out of your current reach, you will get to know the first steps in here. Our clients have already marked their names in “seemingly impossible” dream magazines. All you need is to approach our company and tell us your story, everything else you can outsource to our team of experts who have been working with people like you for many years.

Final Thoughts

Following the tips mentioned above can help you reserve your brand a spot on those magazine pages. Your story should contain how you obtained your expertise and how you built the massive empire you have right now. Well, aside from Forbes magazine, Time, Inc., Business Insider, Fortune, and other business magazines only feature those stories that are worth the reader’s time and attention; thus, yours should be one.