Branding is not limited to products but can be applied to people as well. Personal branding is all about building a brand around the person rather than a product or business. It is establishing and promoting your expertise, experience, and advocacy. By developing this, you can become a credible source for a certain niche in the market. It means engagement in social media or video streaming apps and influencing your audience in your own way. Business owners can take advantage of this, especially if they are the embodiment of their business.
What is the impact of personal branding on business
Building your personal brand can not only improve your industry credibility but can also help your business. It can contribute to the business’s bottom line and bigger future ventures. Here are some reasons how a personal brand will be important for your business.
Know the Person Behind the Scene
Personal branding carves a persona that target markets can relate or listen to. Before they interact with the advertisements, people can interact with decisions makers. Essentially, it makes them see who is behind the scene of a brand. This relationship can cultivate trust not only with you as a personality but also for the brand you represent. Customers and followers can also understand where the brand’s values and vision come from, which can create affinity. It will make the brand interaction more personal than practical, forging loyalty.
Platform for Communication
Having a platform like this can help get more product or business insights. You already have a stage where potential customers can give their feedback or listen to what you have to say. You can just sift through the comments section for valuable insights for product improvement and innovation.
Another advantage is this can be a promotional tool for new launches or projects. The added exposure can boost awareness and can be leveraged for other marketing opportunities. Apart from getting industry influencers, you are now your brand’s #1 influencer. That works for the brand since there’s no better person to explain your product than you!
More Opportunity for Business Partnerships
A strong personal brand can have effects from consumers to business partners. The brand’s prestige paired with your strong personal brand can forge better partnerships, whether in marketing or new ventures.
Potential partner brands can see value in this when making promotional efforts. Business partners and investors can correlate your personal brand success to the company’s products. This is what happened to Virgin Atlantic’s Richard Branson and Tesla’s Elon Musk. They have become household names while also mirroring their brand’s core values and personality.
How to Grow Your Personal Brand?
Now that we have established why having a personal brand is essential for your business, here are some ways to grow it.
Modern audiences have been exposed to many influencers and content creators. It means they can recognize a faker a mile away. Show your true personality by sharing stories and emotions that will connect to your brand and audience. Don’t stick to a script since this will look rehearsed and stick to a natural way of talking. Don’t be overly promotional in all your videos, so manage content wisely. Authenticity means not only sharing success stories but also stories of failure and mistakes. It makes you human, and they perceive you as someone they can relate to. This honesty paired with your expertise will have people trusting and believing in what you have to say.
Your content should have consistent messaging for the target market. Have a specific niche in mind and create content that will resonate with them. Talking to a specific market can help send the correct message for your company and personal brand. Once the targeted messaging hits the right audience, it can build credibility and show expertise.
Tell A Story
What do you have to tell the world? It’s important to know why you are there and what value can you add to them? Understanding these things can help you create better content for the targeted market. Experts say that building a narrative is one of the most effective personal branding strategies.
You don’t simply upload rants or good news which the audience can’t relate to. You can share personal stories but frame them in a way that can help your brand’s focus. Remember to tell a story that will also complement your business’ mission and vision. That way, it can still connect to your business without sounding too promotional.
Have Professionals on Board
Building a personal brand is already a challenging feat when it comes to content and strategizing. It is best to have professionals help you out in creating and publishing the best content. If you are doing vlogs, hire professional video editors who can create quality content for you. Never hesitate to outsource or hire the right talent to mobilize your campaigns.
PR companies like PRNovo.com can also connect you with influential publications like Times and Business Insider that can scale up your company to great lengths. It will boost your existing social media assets since these are established media already with a reach of more than a billion people monthly.
Regularly Upload New Content
Whether it’s TV or digital, there are so many things fighting for an audience’s attention. New content is uploaded every day, which can make you forgettable in record speed. Maintain a regular schedule to keep your audience engaged and interested. Create a content calendar to keep you and your small team in check. It is an effective way to help you carefully plan your content and craft the right messaging for your brand.
Building a personal brand will not happen overnight. It is a series of small, consistent efforts with mistakes as learning opportunities. Plan your content and statements wisely. You are representing the brand, so what you say can affect your brand positively or negatively. In the end, it’s all about being genuine and trying to reflect what the company and the brand stand for.