Brand Awareness is a key factor in creating a memorable company culture. Have you ever heard people say they only use Apple products or only buy Nike shoes? These brands have built such widespread brand awareness that customers immediately trust the quality of their products.
This is a critical journey every new business must undergo. In the end, the goal is to reach the level where your brand’s legacy nearly promotes itself through word-of-mouth marketing and customer referrals.
The first line of action for creating brand awareness is creating a business presence across multiple platforms, search engines and established publications. When you are just starting out, there are ways to build a reputation of trust and quality in the eyes of customers. The secret is using the resources you have available to you while you grow an organic following of satisfied, engaged customers.
In this article, we will outline the importance of brand awareness, how to create it, and how it can transform your business. Keep reading to learn everything you need to know.
The Importance of Brand Awareness For Your Business
Brand Awareness can be hard to understand at first, but put simply, it’s a broad phrase that represents how familiar your target audience is with your brand. Nevertheless, brand awareness is paramount to business growth and it’s something that needs to be continuously nurtured as your company evolves.
A survey from Nielsen revealed that 92% of consumers trust recommendations from people they know, so building brand awareness could be a transformative tool to boost your bottom line. Social proof, reviews, and referrals all play a role in your ability to convert new customers and retain old customers. Brand awareness encourages all of these areas of your business to develop organically, as your name is heard, seen, and familiar to a larger audience.
Effective Tips to Build Brand Awareness
1. Create a Company Culture
People are attracted to people, which means your brand mission should go beyond just selling a product or service. Businesses that have built the strongest marketing campaigns aren’t just selling a product, they are selling a mission. Find your unique angle and make sure it’s something that your audience can rally behind.
Building personal relationships and standing out in the crowd can make prospects choose you over competitors. Consumers today aren’t driven just by quality or price, they want to support a brand’s story and cause.
Some ways to start building your brand awareness are sharing your founding story and pitching interviews to certain PR companies for publication. Positive publicity creates immediate trust for customers that may be new to your brand.
2. Interact and Engage With Your Target Audience
According to Forbes Insight, 50% of your brand’s reputation is generated by socializing and interacting with your audience. When you are just getting started as a small business, you might try to stay disconnected from your audience to maintain professionalism.
The truth is this is a huge industry misconception. Even the largest brands today will interact with their audience on social media, start conversations, and repost customer content. This is a valuable way to build community, and show new customers that you care about your audience on a personal level. In 2022, people don’t want to buy from a random stranger behind a screen. They want to invest in a business they can relate to while feeling valued.
3. Share Your Story Online Through Multiple Forms of Press Coverage
The market is saturated today with a million iterations of similar products and services. How do you plan to stand out and influence customers to choose you? Share your story in an authentic way that makes them feel heard, seen and inspired.
As we mentioned earlier, it’s important to incorporate your story and what makes you unique into multiple online platforms. This can include social media, PR, blogs, case studies, interviews, podcasts, and more.
4. Create Shareable Content
Word-of-mouth marketing is still a huge part of nearly every business’s conversion rates. The more you can create shareable content, the more your business name will circulate around different social circles. How can you make your blogs, social posts, digital downloads, videos, product pages, and even advertisements shareable?
You’ll want to speak to the unique pain points, style, and interests of your target audience. Build a bulletproof strategy that grabs the viewer’s attention and entices them to share with their friends!
5. Every Business Needs a Brand Awareness Strategy
The first step to building an amazing brand awareness strategy is securing press coverage that gets you the outreach, engagement, and consumer trust you deserve. While you can grow your following on socials, and strive to attract more users to your site, there is nothing as influential as getting your brand name associated with reputable publications. This is a great way to show off that you’re the real deal, while cross-promoting your press content across all other platforms.
Are you ready to get started refining your marketing? Maybe you want to get your business published on reputable websites or refine your messaging to create a stellar company culture. We’re here to help. Contact the experts at PR Novo today to get started!
